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Creative & Visual Direction
VFX · AI-Integrated Production · Motion Systems

Cinematic storytelling across fashion, motion, experiential media, and emerging creative technologies.

FASHION & BEAUTY | SUPERBOWL | EXP/OOH | CAMPAIGN | AI DIRECTION

Fashion & Beauty

Selected Client :  Chanel, Balenciaga, Elle UK, Models.com, Shiseido, Sephora, Neiman Marcus, Marina Bay, 

Contributed to visual development, on-set supervision, and post-production creative direction across fashion and beauty-focused campaigns. Specialized in cinematic beauty finishing, luxury visual polish, and integrated post-production workflows for commercial and editorial storytelling​. Oversaw QC reviews and final execution standards across high-volume and fast-turnaround creative environments

Visual Developement · Beauty, QC, On set supervision ·  Nuke · Flame · Deep Compositing · Finishing ·

Chanel 'Bleu de Chanel'
Starring : Timothée Chalamet
Client : Chanel

Production Company: Superprime
Director: Martin Scorsese

Balenciaga 'The Closet ' Le City bag

Starring :  Kim Kardashian, Devon Lee Carlson, Nicola Peltz Beckham, and Roh Yoon Seo
Client : Balenciaga
Director : Inez & Vinoodh

ELLE UK
Client: ELLE UK

Production: Imperial Woodpecker
Director: Stacy Wall

Neiman Marcus 'Reintroduce Yourself'
Director: Anaïs La Rocca

Balenciaga 'FW 23'

Starring :  Isabelle, Yura, Vittoria, and Arthur
Client : Balenciaga

Marina Bay Sands ' A Place beyond Time'
Client : Marina Bay Sands Hotel
Agency: Frosty Studio Ltd

Director : Celine Song

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Models.com ' SOOJOO'

Photographer : Peter Ash Lee

Client :  Models.com

Harry Winston

Client : Harry Winston

Sephora ' Holiday Basket'

Client : Sephora

SHISEIDO ' VITAL PERFECTION' 
Starring :  Anne Hathaway

Director: Damien Krisl

Client : Shiseido

Selected Client :  Chanel, Balenciaga, Elle UK, Models.com, Shiseido, Sephora, Neiman Marcus, Marina Bay, 

Contributed to visual development, on-set supervision, and post-production creative direction across fashion and beauty-focused campaigns. Specialized in cinematic beauty finishing, luxury visual polish, and integrated post-production workflows for commercial and editorial storytelling​. Oversaw QC reviews and final execution standards across high-volume and fast-turnaround creative environments

Visual Developement · Beauty, QC, On set supervision ·  Nuke · Flame · Deep Compositing · Finishing ·

Superbowl Commercial

Visual Developement · Nuke · Flame · Deep Compositing · Finishing · Beauty, QC

Contributed to 11 Super Bowl campaigns spanning cinematic advertising, experiential media,  beauty-focused commercial work,

and large-scale visual production.

Selected Client :  Pepsi, Michelob Ultra, Verizon, Budlight, Mcdonald's

PEPSI 'THE CALL'

SUPERBOWL HALFTIME SHOW OFFICIAL TRAILER

Starring :  Dr. DreSnoop DoggEminemMary J. Blige, and Kendrick Lamar
Client : Pepsi superbowl halftime show

Production Company: Radical Media
Director: F. Gary Gray

Verizon 'Breaking the internet' 
Superbowl Commercial

Starring :   J Balvn
Client : Verizon

Agency: La Comunidad Miami
Director : Dave Meyers

Michelob Ultra 'The ULTRA Hustle'
Super Bowl Commercial

Starring :  Willem Dafoe, Catherine O'Hara, Randy Moss, Sabrina Ionescu,Ryan Crouser.
Client: Michelob Ultra

Production: Imperial Woodpecker
Director: Stacy Wall

Budlight 'Big Men on the Cul-de-Sac' 
Superbowl Commercial

Starring :   Post Malone, Shane Gillis
Client : Budlight

Agency: Anomaly
Director : Brian Billow

McDonald's 'Can I Get Uhhhhhhhhhhhh' 
Superbowl Commercial

Starring :   Kanye West (Ye), NASCAR driver Bubba Wallace, Twitch streamer Edwin Castro, Grimacevoiced by Ryan Reynolds
Client : Mcdonald;s

Agency : Wieden + Kennedy NY

Mcdonald s 'Famous order ' 
Superbowl Commercial

Starring :  famous menu
Client : mcdonalds

Agency: Wieden + Kennedy

Experiential | OOH

Visual Developement · Nuke · Flame · Deep Compositing · Finishing · Technical delivery management

Large-scale cinematic OOH campaign developed for Times Square environments, integrating motion systems, visual finishing, and high-impact experiential storytelling.

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Disney 50th Anniversary  ' The World's Most Magical Celebration '

Pandora 'world’s largest diamond' Las Vegas Sphere Immersive commercial

Contributed to immersive large-scale visual execution for Pandora’s Las Vegas Sphere campaign, combining cinematic motion, experiential media, and high-resolution OOH delivery workflows.

Visual Developement · Nuke · Flame · Deep Compositing · Finishing · Beauty, QC

Music & Film

Selected Client : SM entertaiment, HYBE-Ador, Tomorrowland production, etc

Led client acquisition, project planning, On set supervision,vendor management, and artist recruitment across music video, film, and cinematic campaign productions. Supported visual development, post-production art direction, and integrated VFX pipeline strategy from concept through final delivery. Oversaw QC, cross-functional collaboration, and delivery execution across fast-paced multidisciplinary creative environments. Project views range above 50m and hit high attention with audience

KINLAW 'SPIT'
Director: 91 Rules

Artist : KinLaw

NEW JEANS 'Hype Boy'
Director: dongle Shin
Entertainmnent : HYBE . ADOR

Artist : NEW JEANS

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TRAUMA
Starring :  Emily, Jacob 

Director : JeeJee Jeeeun Lee

KAI 'PEACHES'
Entertainment : SM ENTERTAINMENT

Artist : KAI from EXO

THE EITHER BAND 'END'
Director: Suki Violet

Artist : The Either Bamd

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Dope Queens

Starring : Alexandra Grey, Pierson Fodé , Trace Lysette, Kylie Sonique Love 
Client : Tomorrow land

Director : Grafton Res Doyle

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KICHIN
Starring : Dongwoo Kang, Q

Director : Takeru Thile

Sponsored by MovieDa

YENA "SMILEY' feat. BIBI

Director: JIyong Kim

Entertainment : STONE MMUSIC ENTERTAINMENT

Artist : YENA BIBI

MIRAE 'KILLA'
Director : Jiyong Kim

Entertainment : DSP Media

Artist : MIRAE 미래소년

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GEO
Starring :Kylr Coffman, Caylee Cowan, Hakeem Ducksworth.

Director : Darren Miller

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STIGMA, STYLE
Starring :  Gabby Tay, Risa Ann Wong

Director :Cheryl Wong Ye Han

Brand Campaign

Selected Client :  Meta, Google, Samsung, Michelob Ultra, EA Sports, Delta, Netflix, Ford and more

 Contributed to a wide range of commercial campaigns spanning sports, gaming, food & beverage, automotive, entertainment, and technology brands. Specialized in cinematic VFX compositing, beauty finishing, and integrated post-production workflows across large-scale advertising and branded content productions. Collaborated with multidisciplinary creative teams to maintain visual consistency, delivery quality, and high-end campaign execution.

Nuke · Flame · Deep Compositing · Finishing · QC 

META 'Introducing Oculus Quest 2'
Client : META | FACEBOOK

VFX : THE MILL

MICHELOB ULTRA ' LAPS OF LEGENDS' FILM

Starring :  Logan Sargeant
Client : Michelob Ultra
Agency : FCB 

VFX : THE MILL

DELTA “The world is your Kaleidoscope”
Agency : Wieden + Kennedy

Client : Delta

VFX : THE MILL

DIRECTV “GOATBUSTERS”
Agency : TBWA

Starring: Alex Rodriguez, David Ortiz, Ken Griffey Jr., Randy Johnson

Client : DirecTV
VFX : THE MILL

GOOGLE 'PIXEL 9'
Client:Google

VFX : THE MILL

WINTER OLYMPICS 2026

Starring : Glen Powell, Jordan Stolz.
Client : NBC

VFX : THE MILL

NETFLIX ' K-love Squidgame Cast

Starring : Martha Stewart, T.O.P and Lil Yachty

Client : Netflix

VFX : THE MILL

Logitech G 'There's Levels To Play'

Client : Logitech

VFX : THE MILL

SAMSUNG 'Director Kim'
Client : Samsung

VFX : THE MILL

EA SPORTS ' FC25'

Client : EA Sports

VFX : THE MILL

FORD 'Scary Fast'

Client : Ford

Agency : Wieden + Kennedy

VFX : THE MILL

ESPN 'College football game 2020'

Client : ESPN

VFX : THE MILL

Compositing Reel
JEEJEE Compositing Reel

JEEJEE Compositing Reel

Creative & AI Direction Social & Brand

Led original content development, AI-integrated creative direction, and cross-functional team leadership across celebrity, social, and branded campaign productions. Managed workflows spanning talent coordination, campaign strategy, visual development, and AI-assisted execution using emerging creative tools and lean production systems. Supported end-to-end project execution from concept ideation through content rollout across fast-moving multidisciplinary environments.

SONNET SON x SO & SO's

Starring :  Sonnet Son

Creative-directed a social-first jazz live event capture, focusing on energy and artist presence.

Oversaw capture planning for multiple deliverables: teaser cuts, performance moments, crowd reaction clips, and portrait-style visuals.

SONNET SON - Christmas Edition

Starring :  Sonnet So

Developed and directed a social-first festive visual concept centered on iconic Times Square energy + holiday mood.

Led styling + visual direction to create premium yet approachable celebrity-led content for short-form platforms.

TRAUMA

Directed :  JeeJee Jeeeun Lee

A fully authored project from story through final delivery, including casting, production design, costume design and dressmaking, VFX, and color finishing.

Also featured in the Accolades page.

HAZY PERFUME

Creative-directed, AI-produced perfume film developed from casting to final output using a fully AI pipeline, maintaining seamless continuity of the model and product throughout.

HIGH TEA
Creative-directed, AI-produced high tea film crafted end-to-end through a fully AI pipeline featuring AI-designed table styling, object composition, and refined visual world-building.

AI MODEL DIRECTING
Casting and directing AI models from scratch crafting posing, expression, and visual presence through prompt-based direction with consistent continuity across the sequence.

Maison Von An Van Ta 
Designed the brand’s logo and complete identity system, translating creative direction into launch-ready visual assets for the 2026 product debut.

Interested in more JeeJee's AI works?

Generative AI–integrated visual work blending Creative and Art direction with hands-on execution,

tools including Flora AI, Veo3, Runway, Midjourney, Luma AI, ChatGPT, Nano banana, KREA ComfyUI.

Selected  projects (NDA) are best experienced through meeting upon request
Kindly reach out through email for walk through

JeeJee : 
Jeeeun Lee

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Creative & Visual Director Brand/VFX/AI 

Cinematic storytelling across fashion, motion, experiential media, and emerging creative technologies.

VFX AI-Integrated Production · Motion Systems · Creative Leadership

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